People usually turn to social media for interaction and entertainment; these are major reasons as to why people visit social media. Information has however come out strongly in the recent past as another reason as to why people frequent social media. This then means that if you are looking for free likes and free followers, you have to be able to promote these three things on your social media pages.
It is important that you keep updating content on your pages, content that will not only inform but entertain. This should be done continuously so that people can be sure that they will never miss something good when they visit your page. Do not consume all the power; give other people a chance to say what they think and how they feel about certain topics. Simply put, encourage conversation. Encourage forums where people discuss various topics. You can do this by for example posting photos and captioning them with a question, updating your status with a controversial topic of something that is happening in the world, posting harsh tags of trending topics on your timeline among many other things. Ensure that you are always available to continue the conversation once it picks up; do not just start it and then disappear.